Apple TV UI Is Reportedly Recycled

Over the past couple weeks, Apple has been very busy with launching the new iPad, determining what 4G LTE components to use in the upcoming iPhone 5, and also introducing the new Apple TV. Apple TV buyers and critics alike have been buzzing about the new user interface (UI) and just how different it is from the UI on older versions of Apple TV. However, there’s one person who isn’t impressed by the supposed new UI: former Apple TV Engineer Michael Margolis.

That’s because, according to Margolis, the new Apple TV UI isn’t so new after all. In fact, the “new” Apple TV UI has actually been tossed around for over five years now. And based on what Margolis said, the late great Apple CEO Steve Jobs is the reason why this Apple TV UI didn’t get released to consumers sooner, as Jobs apparently did not like the new Apple TV UI and rejected it back in 2007.


Margolis was quoted as saying on his Twitter page that, “fun fact – those new designs were tossed out 5 years ago because SJ (Steve Jobs) didn’t like them. Now there is nobody to say ‘no’ to bad design.” When pressed for further comment, Margolis tweeted again that, “most of the product is the same. I also don’t like the top-bar-navigation on the app store UI.”

Tech site The Next Web asked Margolis to explain just why Steve Jobs didn’t like the Apple TV design and thus rejected it. According to Margolis, Steve Jobs “didn’t like the original grid. This was before the iPhone was popular and before the iPad even existed. Given that the iPad is far more successful than the Apple TV, migrating the Apple TV to look more like the iPad was probably a very smart move – even if some of the users of the old UI don’t prefer the new one.”

As for new Apple TV owners, they seem to be overall pretty pleased with the device, with the only complaints being that Apple TV doesn’t work with Hulu. So it appears that maybe Steve Jobs didn’t make the best choice in rejecting this design several years back.

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